User-centered interface design, from intention to usable solution, combining consulting, exploration and implementation.
Web and mobile applications whose requirements are related to content, interaction, industrialisation and quality of realisation are those where my contribution is the most adapted.
Starting from the needs and operational constraints, I work with the various stakeholders in the project to come up with a realistic formal solution offering users increased comfort and performance.
The fields in which I have recently been involved are logistics, early childhood, finance and passenger rail transport. And less recently: e-commerce, sales support, banking and insurance.
In this immersion phase, the particularities of your business are assimilated during interviews with users, sales representatives, technicians, and final decision-makers. The problem can thus be presented from different perspectives that can enrich the design phase. It is also an opportunity to define the fundamental notions of the project to ensure that the criteria for success are aligned.
Observing the use of a product during its design reveals its strengths, but above all its weaknesses, which were not visible at the time of the declaration of intent.
By creating formally simple prototypes, we improve in the definition of the product by allowing ourselves to make mistakes and to correct them quickly. Confronting proposals with available data models, identifying borderline cases, optimising interaction models or finding tricks that will make your users' lives more pleasant: these are the advantages of this passage through a simplified but practical representation of the interface.
During this phase, there are no absolutes; flexibility, improvisation and creativity are needed in the choice of tools to bring about this exploration necessary for innovation, while keeping control of the budget.
In collaboration with the project teams (developers, commercials, strategists) and the final decision-maker, a static or interactive model is then developed by taking up the information architecture work done in the previous phase.
The colours, iconography, typography and kinematics are used to create an informative and subtle interface: they reinforce the understanding of the roles of each element on the screen.
It is now crucial to take as much care with the interfaces that present brands as with the other media that carry their voice. They are now the first points of contact with the public and potential customers, just like more traditional communication media.
In any activity, stepping back from one's daily concerns is not obvious, and formulating a goal beyond an outline of a solution is even less so. It is my role to help you formulate your need, to specify the question to be answered, by listening to you formulate possible solutions and by comparing your context with those I have encountered.
If the terms UX, UI, Design Thinking and co-creation are not used here, it's very intentional. They are ill-defined words that cause misunderstandings. Product design is a process of dissipating vagueness; it would be hypocritical to use it to define my activity.
My focus is on the usability of the products I help build. The design methods I use adapt to the problems I have to solve and the teams I meet; the deliverables I provide are those that will be most relevant to the people who will make the final product. The latest fad methods have nothing to do with these imponderables, although I understand that they can have a seductive and reassuring effect.