american retro
2009
Online shop for this French ready-to-wear brand, and for its two sister brands.
The client wanted its three brands to be able to share the same basket, and for each brand to have a distinct graphic expression.
From each page, the shopping cart is quickly available through to a downward drag. Similarly, when the customer decides to finalise her order, she does not leave the cart context as the form is displayed with the downward transition.
The animation was also used to communicate the progress of the successive steps of the form by displaying them in sequence, one after the other.